Monthly Archives: September 2010

Enhanced Reality “ER”

The ER technology, as I mentioned in my earlier posting is basically like putting a digital filter over a camera which allows you to get information about your surroundings overlayed on top of the image you are seeing though a … Continue reading

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It’s ER, not AR

For years, our industries have used the term Alternate Reality and now the term has been adapted for the digital and interactive media markets, “ARGs”  Alternate Reality Games.  This acronym is well established and benefits from a large amount of … Continue reading

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